Clik here to view.
I’ve Got 99 Problems and Motivation Ain’t One
My counterpart Phil wrote an article a couple months back entitled “How Do We Motivate Gen-Y.” He wrote the article in response to several poorly written articles about how to motivate Millennials. He...
View ArticleClik here to view.
Social Media: It Actually Works!
Oh boy, oh boy, oh boy...social media is so cool! If you can't wait because you're as excited as I am, then you can just read Wired's article on Moldova's riots by clicking here.That's right, ladies...
View ArticleClik here to view.
President Obama: Tactical Employer
Ladies and gentlemen; welcome to the new face of the Obama administration. No, not the respectable Asian that lost his dress shirt; the other one. In case you haven't heard, Kal Penn, of the infamous...
View ArticleClik here to view.
The Ford Fiesta Campaign – As Exciting as a Colonoscopy pt. 1 of 3
I recently happened upon Ford's new social media marketing campaign that surrounds the re-launch of their Fiesta car. After looking into the campaign at length, I've decided I want to do a three part...
View ArticleClik here to view.
The Only Thing Better Than Yoga Babes: Yoga Branding
Oh boy, oh boy, oh boy...this post just spoke to me. I don't even know if the points I will make would be worth the 0s and 1s it takes to type this, but there are two things that got me excited...
View ArticleClik here to view.
How to Improve Ford's Fiesta Movement
Part 2 of 3 of my analysis of Ford's Fiesta Social Media marketing campaign.In my previous post, I not-so-politely documented my frustration with the Fiesta Movement social media campaign. I had a lot...
View ArticleClik here to view.
Gen Y : Stick to the Basics
My hero (and the proof that reaching Gen Y can be more simple than you think).Long, long ago...in a galaxy far, far away...there existed a saying (I think it came from my father's childhood); keep it...
View ArticleClik here to view.
Creating a Sustainable Social Media Marketing Campaign
To conclude my analysis of Ford’s Fiesta social media marketing campaign, I sought out the opinions of several social media marketing experts – to have them weigh in on the Fiesta Movement, but also...
View ArticleClik here to view.
Will Chen of Wisebread: Wise Indeed
**To conclude my analysis of Ford’s Fiesta social media marketing campaign, I sought out the opinions of several social media marketing experts – to have them weigh in on the Fiesta Movement, but also...
View ArticleClik here to view.
Not Your Father’s Star Trek: Marketing Star Trek to Gen Y
Full Disclosure – I’m not a Star Trek fanboy. I’m a Star Wars guy. I’ve grown up stereotyping and poking fun at Trekkies. I remember growing up and seeing my dad engrossed in everything from the...
View ArticleClik here to view.
McDonald's + Marketing = Better than 6-Piece McNuggets
Thank goodness marketing improved since this picture was taken.I really love that Josh always picks sexy topics like Star Trek's new ad campaign, car ads, and the like, but I choose topics like the Les...
View ArticleClik here to view.
The Kindle DX Costs College Students $1050.60 More Than Traditional Textbooks
(Photo of crazy expensive Kindle DX courtsey of Amazon.com) The internet is having a very public love affair with Amazon's Kindle DX. So let's cut through the foreplay, and get right to it. Will the...
View ArticleClik here to view.
Social Media: Are You Listening?
Here's a thought; so often we yak about using social media for our benefit and communicating through this amazing medium. Let's drive market share, increase customer loyalty, communicate with our old...
View ArticleClik here to view.
Do we Need to Start a Facebook Cause for Facebook Causes?
(Picture Courtesy of FB Causes)First off, I want to apologize for not posting in the past two weeks. Evidently typing is difficult to do when your middle finger has been crushed by a huge dumbbell. Who...
View ArticleClik here to view.
The Tipping Point for Charitable Giving and Social Media
In my prior post, I addressed the issue of involvement (or lack-there-of) in charitable or philanthropic events by Facebook users. Of the 25M Facebook users that have installed the Causes app, less...
View ArticleClik here to view.
The RIAA: Where Profits Outweigh Domestic Violence
Chris Brown and the RIAA (Recording Industry Association of America) have two things in common - they are two of the most recognized and influential “brands” in the lives of Gen Y. More importantly,...
View ArticleClik here to view.
Pizza Hut Rebrands as "The Hut"...Hilarity Ensues
To rebrand or not to rebrand. It’s a question that many companies are dealing with as they attempt to reposition their company/brand in order to better align themselves with current hot topics (i.e....
View ArticleClik here to view.
Consumers React To Pizza Hut's Rebranding Efforts
(Photo Courtesy of Consumerist.com)As a follow-up to my previous post on the rebranding of Pizza Hut to “The Hut,” I thought that it would be interesting to highlight consumer’s reactions to the news....
View ArticleClik here to view.
Starbucks to Sell Beer and Wine...?
It’s been quite the year for big-ticket rebranding efforts. Kentucky Fried Chicken has been transitioning over to Kentucky Grilled Chicken in an effort to ditch the negative health connotation linked...
View ArticleClik here to view.
Social Media Marketing Case Study: Express
I’ve decided that I do a lot of critiquing of social media strategies, rebranding efforts, Gen Y marketing tactics, and general business strategy. While I enjoy these mini case studies, I’ve decided...
View Article
